Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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10 Ancillary Retail | May 2018 NEWS DENVER INTERNATIONAL AIRPORT ADDS SHOPS AND RESTAURANTS WITH REDEVELOPMENT Denver — The Great Hall of the Denver International Air- port will undergo a renovation that will improve conces- sions and increase non-airline revenue. Construction is slated to begin this summer with completion slated for late 2021. Great Hall Partners will remodel and take over commer- cial operations for the Jeppesen terminal at Denver Inter- national Airport. Ferrovial Airports heads Great Hall Part- ners, with an 80 percent stake. Construction will include creating new shopping and foodservice areas, relocating and expanding TSA screening areas, improving building access and passenger flow, creating a new check-in area, and optimizing space and efficiency in the terminal. The public-private partnership is the first contract in the U.S. awarded to Ferrovial Airports, which is based in Spain and operates in more than 20 countries. The 34-year contract was signed in August 2017, with financing in place in late 2017. For more information about the project and business op- portunities for vendors, visit SEND NEWS TO ANCILLARY RETAIL Email Debbie Huard at WESTFIELD DIGITAL NETWORK CUSTOMIZES OUT-OF- HOME ADVERTISING New York City — Westfield's Brand Ventures division is rolling out a program to place 450 eye-level digital media screens at 17 flagship retail destinations in the U.S. The Westfield Network eye-level screens use proprietary tech- nology to allow brands to customize out-of-home adver- tisements in real-time and deliver advanced audience mea- surement capabilities. The 75-inch screens can track the number of individuals passing by in real-time and deter- mine the demographic of viewers in close proximity. Using crowd analytics allows for optimizing advertising content to be relevant and engaging for a single passerby or for a larger audience. The technology also measures an individ- ual's emotional response and dwell time, with advertise- ments automatically triggered to respond to these and oth- er web-based data feeds, including social media feeds. The screens are also able to broadcast live events and entertain- ment across the entire Westfield Network. Concerts, movie premieres and local festivals can be expanded across the to- tal Westfield experience, regardless of the event's actual lo- cation. Westfield stresses that the data points are captured in an anonymous manner to maintain patron privacy, and only aggregated, anonymous data sets are generate by the network, enabling brand partners to detect trends across different customer segments. International Retail Management and Consulting Group (702) 623-1535

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