Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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14 Ancillary Retail | May 2018 Keeping it Local at Denver International Two new brands at the Denver airport put Colorado's non-conformist, entrepreneurial spirit in front of international audiences. By Lynn Peisner W ith ancillary locations now open in Denver Internation- al Airport, two small Colo- rado-based indie brands — Spinster Sisters and Be Hippy — are making a big impact on the airport's RMU/ kiosk program, which is managed by Provenzano Resources Incorporated (PRI). Spinster Sisters: The Sweet Smell of Success It was Christmas 1994 when Kel- ly Perkins started making soaps for friends and family as gifts. Her fam- ily traditions adhere to a strict rule: you can't give a gift unless you make it yourself. This rule ultimately led to what Perkins calls the "most fun acci- dent she's ever had." "It just kind of grew from there," says Perkins. "My mom would ask for a specific scent. A friend would ask for another scent. Pretty soon I had a ro- tating quiver of different soap scents going at all times. Eventually my hus- band said, maybe you should try sell- ing this. So I signed up for a craft fair, split a booth with a friend, and that was the start of it." 2010 began the craft fair circuit for Perkins. By 2012, her business, Spin- ster Sisters, was incorporated. Today, in addition to the flagship soaps, the company sells a full line of natural skin care products including moistur- izers, anti-aging serums, face care, hair care, lotion, bath and shave products, and candles. Each hand-crafted item is made with whole, minimally processed ingredi- ents, like aloe, olive oil, shea and cocoa butters, botanicals, Himalayan and sea salts and are manufactured with a low environmental impact by using renew- able energy and recycled, recyclable or biodegradable materials. The produc- tion facility is wind powered utilizing a program called Windsource through Xcel Energy. Additionally, Perkins works with local businesses to print her labels and strives to make ecolog- ically sound decisions when selecting her packaging by using uncoated pa- per boxes, glass, sugarcane tubes and post-consumer waste recycled plastic tubs, jars and tubes. The products are packaged in ret- ro, apothecary-style packaging with antique-inspired fonts, and some of the gift collections have whimsical backstories printed on the wrapping. "Edna the Teacher" represents one skincare sampler. "Vivian the Beauti- cian" and "Amelia the Gardener" are other collections of products that jibe with these playful vintage narratives. "The Spinster Sisters customer base has an active lifestyle," says Perkins. "They are concerned about social and environmental issues. Mind and body wellness are important to them. The ef- fects of aging and the maintenance of a youthful appearance are a part of their lives, as is the desire to reduce their carbon footprint." Perkins exudes the individualistic environmentally conscientious Colo- rado lifestyle that is also at the heart of her brand. Part of her motivation is to bring to market an alternative to mass-produced beauty products, some of which, Perkins says, have harmful effects, especially those that contain triclosan, an antibacterial agent found in some mass-produced soap and skin care products. Another part of her motivation is just to enjoy life and do something she loves. Perkins was sold on leaving her job as a business analyst to grow Spin- ster Sisters full time when she realized how much fun she was having meet- ing new people and sharing her pas- sion for her products. But that doesn't mean she's not seri- ous about the company's growth. "In my mind, I want to take over the natu- ral beauty world," she says. I'm grow- ing this business ferociously, and I'm going all-in." Perkins opened a kiosk at the Den- ver International Airport on May 1, leasing from Provenzano Resources Incorporated (PRI), a specialty leasing and consulting firm. PRI created, owns and manages Denver International Airport's RMU/kiosk program. Since the program's launch in 2011, PRI has been making concerted efforts to bring more native Colorado makers into the airport. "Denver is well known for its vi- brant entrepreneurial startup commu- nity," says Cord Rauba, PRI program manager. "PRI has made a commit- ment to ongoing, targeted outreach to encourage participation from this vital population of makers by consis- tent canvassing at local and regional Spinster Sisters opened its RMU at Denver International Airport on May 1, 2018. RETAIL PROFILES

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