Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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Page 21 of 46

May 2018 | Ancillary Retail 17 RETAIL PROFILES couple's basement. Pearson and O'Brien design all the merchandise themselves, jotting down designs anywhere and everywhere inspiration strikes and then working with a team of four professional graph- ic designers to finalize the products. Be Hippy participates in the 1% For The Planet network of businesses. The company gives 1% of its gross sales to grassroots environmental and ed- ucational organizations. "We're very active and very involved with giving back," says O'Brien. "We give 1% to or- ganizations that actually have feet on the street — organizations that are out there doing some positive things in the world. All the companies we've donat- ed to in the past 3 years have been Col- orado-based companies. Eventually, we will branch out from there." PRI has been carefully curating the ratio of national brands to local busi- nesses at the airport. Small makers like Be Hippy speak to the unique sense of place in Colorado that attracts most visitors. "The ability of PRI's low-risk spe- cialty retail program to infuse local flavor into the strong retail mix surely contributes to 'winning the hearts of our customers,' one of Denver Interna- tional Airport's core objectives," says Rauba. "Being afforded the opportuni- ty to host national brands like Bose and See's Candies alongside local favorites Climax Jerky, Taspen's Organics and Be Hippy keeps the program fresh, of- fers variety and ultimately ensures a superior passenger experience." With a background in real estate, Pearson and O'Brien aren't strangers to leasing and market conditions. "I think the future is pop-ups," O'Brien says. "The future is small brands that haven't made it yet. I can identify at least 15 small brands I'm aware of that will be very big in 10 years, and I think brokers should be taking more risks on smaller business- es and developing relationships within the community because there is a lot of opportunity here. I believe the move is away from the bigger boxes. I believe people will pay an extra dollar for that widget if they're buying it from a local company that is supplied by other lo- cal companies, knowing that all mon- ey is being spent in their community." Such mindful and deliberate life- style choices are the heart and soul of what Be Hippy is selling. Pearson and O'Brien were motivated to dive into the postmodern counter-culture of the Colorado hippy scene after years of working in real estate and finance. "We didn't feel fulfilled," says O'Brien. "We felt like there was some- thing missing. We could be making more money right now, but that's not always the most important issue. It's about enjoying life, having a positive impact and using this brand to spread love, compassion and happiness. We truly hope to change the world for the better. That's why we started Be Hip- py. It's all the reasons we live in Col- orado." n @loco.motivesllc @locomotivesllc James Stasiowski (703) 727-6151 SPECIALTY LEASING MANAGERS: Looking for a concept that will add to your bottom line AND increase traffic to your center? Loco-Motives is the Original and Longest Running Trackless Train Company in the nation, providing the best in service for over a decade.

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