Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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May 2018 | Ancillary Retail 21 right roles based on their strengths and identifying space to support short- term deals, which once were seen only as seasonal business opportunities to drive foot traffic during holidays or transitory fillers to address temporary vacancies," she notes. "Ancillary re- tail is a mainstay to minimize vacan- cy rates and keep cash flow stable, in some cases offering a robust rotation of pop-up stores or category-exclusive business development partnerships year round." Starwood Retail Partners is in its second year of hosting a similarly suc- cessful program. "The Challenge: Bat- tle of the Pop-Up" awarded winning entrepreneurs rent-free space, use of existing fixtures and free utilities for 6 months at some of its centers. Entrants were asked to obtain a business li- cense and be prepared to operate from Nov. 1, 2017 through April 20, 2018. Entries were judged by senior man- agement on business strategy, concept creativity and likelihood of profitabili- ty, among other things. "The Battle of the Pop-Up was in- spired by our desire to nurture new entrepreneurs, and to connect even more deeply with our communities," Loy says. "We were so pleased with the quality of the submissions in the pilot program that we immediately planned our second, which is under- way now. These retailers will operate during the summer months. We hope to continue this program for as long as the communities where our malls are located express an interest." Winners from the pilot program in- clude customizable apparel company NoBasis at Great Northern Mall in North Olmsted, Ohio; haberdashery artist collective and gift emporium MediaNoche at Stony Point Fashion Park in Richmond, Virginia; and cus- tom apparel and accessories provider h.flynn and scented soy candle mak- er Feya Candle Company at Gateway Mall in Lincoln, Nebraska. From Pop-Up Windows to Pop-Up Shops Like the temporary spaces of yester - year, today's innovative platforms offer access to an audience without the commitment of a long-term lease. One of the largest categories to take advantage of these benefits is online retailers. Some, like electronics and gadget companies, utilize these kiosks ON THE COVER The luminous City Center Bishop Ranch delivers 300,000 square feet of visionary retail, dining and entertainment. It's a new kind of downtown in the heart of one of America's most affl uent communities. A streamlined and shimmering center designed by renowned architect Renzo Piano. Pop up, incubation and seasonal opportunities available in high-traffi c locations. Contact Pro Retail, Inc. 310.734.7843 | 75 retail, restaurant and entertainment destinations including: City Center Bishop Ranch A modern public square DESIGNED BY RENZO PIANO Opening Fall 2018 C I T Y C E N T E R B I S H O P R A N C H . C O M S A N R A M O N , C A Starwood Retail Partners' Battle of the Pop-Up Winner No Basis at the Great Northern Mall in North Olmsted, Ohio.

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