Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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UNIQUE RETAIL CONCEPTS 38 Ancillary Retail | May 2018 I ncreasingly, developers, retailers and brands are maximizing their opportunities by betting on both virtual and brick- and-mortar shopping experiences. From an ice cream brand sold in the freezer section at your local grocer, to beekeepers that have harnessed the goodness of insect byproducts to make them into a skin care line, these strategic entrepreneurs have spawned new, unique kiosks, RMUs (retail merchandising units) and in-line concepts for the shopping center. By Duffy Weir Hillberg & Berk (pop-up store) Morguard – The Centre Mall, Saskatoon, Saskatchewan Retailer Hillberg & Berk custom designed a pop- up store in this Canadian shopping center that spared no expense. This all-white, 700-square- foot opulent jewelry pop-up store was designed to resemble "every woman's dream closet" fea- turing whitewashed furnishings, chandeliers and walled marble tiles that together set off the fine line of statement jewelry. Their success is not surprising. More and more retailers are investing in well-designed temporary pop-up stores and negotiating longer lease terms. Halo Top (kiosk) Westfield, Topanga, California Looking for an ice cream low in sugar and high in protein? CEO and entrepreneur Justin Woolverton created Halo Top Ice Cream that's low in calories (240-360 per pint) and high in protein — and actually tastes good too! It is now topping the frozen dessert category and is popular among trainers and healthy food bloggers. The company opened its first kiosk at Westfield's Topanga in Topanga, California, and other locations are opening this year at Century City, UTC and Valley Fair in 2019. Monokrome (pop-up store) Pro Retail Inc. for American Assets Trust Inc., Del Monte Shopping Center, Monterey, California Monokrome For The Modern Baby, an e-commerce and brick-and-mortar store, is a fusion of luxury street wear and contemporary offerings (toys, blankets, diaper bags, accesso- ries) in black and white for newborns and children. Medical research shows that using black and white stimulates babies' brains. In addition to carrying several children's labels in her pop-up store, Janell Green, creator, has also designed an in-house "Monokrome" label, available to customers on her website and in the store.

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