Ancillary Retail

MAY 2018

Ancillary Retail magazine is the retail industry’s resource for ancillary income markets. Ancillary Retail will provide relevant news, best strategies and practical tips to help developers and retailers grow and sustain successful businesses.

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UNIQUE RETAIL CONCEPTS May 2018 | Ancillary Retail 39 Worker B (pop-up store): The Mall of America, Minneapolis Who knew that bees' byproducts could create wholesome cosmetics? Worker B was started by a group of zealous bee- keepers that harnessed the goodness and power of bee-man- ufactured ingredients straight from the hive and produced a line of skincare products claiming "the very best of what nature and bees offer." They launched Worker B at The Mall of America on an RMU and recently grew to their current inline store location. Lovepop (RMU) Westfield, World Trade Center, New York Lovepop is both an e-commerce and physical store with RMUs in marketplaces, train stations and shopping cen- ters. It is shaking up the traditional greeting card busi- ness with cards that are thought of as "unexpected." Founders Wombi Rose and John Wise launched Love- pop out of a Harvard Innovation Lab in 2014 follow- ing trips to Vietnam and China where they discovered handcrafted paper cards and sculptures. Each piece is hand assembled and if you order online, for a small fee, they will send the card of your choice with a hand- written message to your recipient. Even "Shark Tank's" Kevin O'Leary invested in the concept and is betting on its success. The location shown here is in New York's World Trade Center. Other locations include Faneuil Hall Marketplace in Boston; The Prudential Center in Newark, New Jersey; Natick Mall in Natick, Massachu- setts; Garden State Plaza in Paramus, New Jersey; and a wall shop at Fulton Center in Lower Manhattan. The cards are made in Boston as well as Danang, Vietnam, and Shenzhen, China; prices range from $10 to $13 each. Duffy Weir is an independent retail marketing and sponsorship consultant and the former vice president and director of specialty retail and marketing at The Rouse Company in Columbia, Maryland. As a trends writer, Weir travels the world searching for what she says "makes marketplaces tick."

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